Marketing Technology Specialist

At Servco, we’re committed to providing valuable mobility solutions to empower people through the freedom of movement and opportunity. From Australia to California, and of course, Hawaii, Team Servco is a collective of over 2,000 like-minded individuals guided by our four Core Values of Respect, Service, Teamwork, and Innovation. For over 100 years, we have been dedicated to superior service, to both our customers and team members. We look forward to helping you create Life:Moments that matter to you.

The Marketing Technology Specialist will partner with the Marketing Team in improving customer engagement through marketing automation, list segmentation, A/B testing, content personalization and performance reporting using Salesforce Marketing Cloud and other digital platforms. The Marketing Technology Specialist must have a technical aptitude, ability to partner with team members and capacity to think creatively to develop, test and implement new ideas.

Responsibilities:

• Work with Marketing Team to plan, create, and implement email, mobile, and social marketing initiatives
• Develop cross channel campaigns on top of Servco’s cloud marketing platform(s)
• Build & coordinate marketing deliverables (creative, emails, website linking & content, tracking codes, etc.) for cross-channel marketing campaigns
• Monitor QA and process check to ensure error-free deployments
• Develop new ways to improve customer engagement by implementing further list segmentation, A/B testing, dynamic content, and personalization
• Build and maintain automations, journeys and dynamic content scripts
• Monitor and optimize email performance, email usability, content and conversion points
• Review data and reports regularly to monitor each email’s ability to meet stated goals and work with supervisor to recommend next steps to maximize traffic, conversion, and engagement
• Provide recommendations on subject lines, content changes, or design layout opportunities especially on mobile/social channels
• Collaborate with internal and external resources to ensure email and marketing platforms are used to their full potential to generate more effective email campaigns and automated customer journeys
• Collaborate with internal and external UX (User Experience) experts on wireframes, interaction designs and customer experience for email and landing page content
• Provide additional analytics support to ensure data integrity and quality across all digital performance benchmarks and reports
• Keep up-to-date on digital email best practices, strategies, and industry standards. Work with marketing teams to make certain that the proper guidelines are followed through across all digital channels

Requirements:

• Bachelor's Degree in Computer or Information Science or related field or equivalent level of experience
• 2-3 years of CRM, Marketing, or technical experience
• 1 year of campaign management experience using cloud technology (e.g., Salesforce Marketing Cloud, Oracle Marketing Cloud, Marketo, Eloqua, Pardot)
• Experienced in hands-on design, prototyping, development, configurations, testing and other implementation activities
• Excellent troubleshooting skills
• HTML and CSS proficiency
• Knowledge of SQL
• Knowledge of SPAM and data privacy laws
• Ability to effectively communicate technical concepts to other technical team members as well as non-technical members
• Demonstrated analytical and problem-solving skills
• Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy

Interested?

Visit www.servco.com/careers to apply online or email us at careers@servco.com.

Equal Opportunity Employer and Drug-Free Workplace